Effectiveness is not simply about delivering a solution within budget and constraints. You must ensure that you have resolved any issues, met the established goals and that your design does not create new problems. Evaluating your design and understanding the effectiveness will encourage ongoing improvement and provide evidence for the experience you are creating


We do this by:

  • Establishing baseline measures

  • Understanding key metrics

  • Designing customised research for your service or experience

  • Utilising both qualitative and quantitative research methods

  • Providing expert data analysis to develop insights  

Back2back Research Pty Ltd          ABN: 46 620 319 842 

Contact: jo.langham@back2back.com.au

Phone: 0405 546 606

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